Director of Recruiting, Century 21 Masters
Leads recruiting for one of Southern California's Century 21 brokerages, bringing real estate agents and loan officers into the company.
Recruiter · Leader · Author
Grant Myatt
Director of Recruiting, Century 21 Masters
Author of Cracks In The Armor
The best recruiters don't sell a job. They sell a vision — and then help people grow into it.
Credibility at a glance
$50M
in agent production met with after Grant was asked to open the San Diego market
2024
5
recruits in a single month to the Central Coast — 2 loan officers and 3 producing agents
September 2025
Director
of Recruiting at Century 21 Masters, recruiting agents and loan officers
Today
- Century 21 Masters
- 21st Century Lending
- Biola University
What Grant does
Grant recruits real estate agents and loan officers for Century 21 Masters and 21st Century Lending, from brand-new agents to top producers.
See the resultsHe hires, trains, and coaches recruiters — sitting beside them on calls, teaching scripts, and celebrating their wins like his own.
Read his storyCracks In The Armor, his first book, turns years of recruiting conversations into an honest, practical playbook.
About the bookKeynotes, workshops, and team trainings on recruiting, persuasion, and leading people who choose to follow.
Speaking topics
Who is Grant Myatt?
A recruiter who learned the hard way, and now teaches it the right way.
Grant Myatt went from five months without a single recruit to leading recruiting at Century 21 Masters. Now he's writing the playbook he wished he'd had on day one.
It did not start well. Grant went five months without recruiting a single person. Rather than accept that he had failed, he decided he hadn't won yet. He became relentlessly coachable, made the calls others avoided, and learned to ask the questions that reveal what a top producer really wants.
Read the full storyThe book · Coming soon · Join the launch list
Cracks In The Armor
A field guide for anyone whose job is to help people see a bigger future — and say yes to it.
When Grant Myatt started recruiting for Century 21 Masters, he had no idea how to recruit. It took five months before a single agent said yes. Cracks In The Armor is the book he wishes someone had handed him on that first day.
Why recruiting is selling a vision
You don't need to have sold a house to recruit someone who sells houses. You need to paint a future they can believe in.
How to ask better questions
The questions that uncover what a top producer actually wants — and what's quietly keeping them where they are.
Talking about commissions
How to handle the money conversation honestly without letting it become the only conversation.
Turning objections into conversations
What's really behind "I'm happy where I am" — and how to respond with curiosity instead of pressure.
Track record
What he has built so far
Every accomplishment on this site comes from Grant's own records and the people he has worked with.
$50M in production, one new market
Asked to start targeting San Diego, Grant quickly secured meetings with agents representing $50 million in production. Leadership's words: "You're extremely great at targeting top hitters and delivering."
Five recruits to the Central Coast in one month
Recruited two loan officers and three producing agents to the Central Coast in a single month — the first producing agents to sign on there in years, according to regional leadership.
Agents and lenders, one recruiting engine
Recruits for both Century 21 Masters and 21st Century Lending, tailoring every conversation to whether someone is a top producer, a rising agent, a team leader, or a loan officer.
Builds recruiters from day one
Hires, trains, and coaches recruiters — sitting in on calls, teaching scripts, and building confidence. One recruiter he trained: "Within two days, Grant had me up and running."
From zero to leading the department
Spent his first five months in recruiting without signing a single person. Kept dialing, kept learning, and turned that season into the foundation of his career — and his book.
“If you want to be better than the rest, you must be willing to do what the rest won't, aka phone calls.”
In their words
“He doesn't just teach people how to recruit; he builds people up. … There are people who are talented at what they do, and there are people that are talented at bringing that same greatness out of others. Grant is both.”
“I worked under Grant, and he is one of the most knowledgeable and perceptive leaders I've ever learned from. What sets him apart is that he pairs deep expertise with a rare ability to understand people. … I give him my highest recommendation without reservation.”
Explore
Work with Grant
The book
Cracks In The Armor
A field guide for anyone whose job is to help people see a bigger future — and say yes to it.
Join the launch listSpeaking
Book Grant to speak
Keynotes, workshops, and team trainings on recruiting, persuasion, and leadership.
Speaking topicsMedia & podcasts
Invite Grant on your show
Bios, interview angles, and a direct line for producers and editors.
Media kitConnect
Work with Grant
Business opportunities, recruiting conversations, and partnerships.
Contact GrantGet Chapter 1 of Cracks In The Armor
Join the launch list and be the first to read the opening chapter the moment it's ready.
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